permanent department

Dressed for success

100 Years of Fashion Photography

Welcome to Europe's new photography museum – Falsterbo Photo Art Museum !

The premiere exhibition "Dressed for Success – 100 Years of Fashion Photography" showcases more than 140 exclusive works that reflect the history of fashion photography.

Many of the most iconic images are available here in the original version and 38 world-famous photographers are represented.

Scroll down to read more about fashion photography and some of the photographers, both Swedish and international, who are featured in this completely unique exhibition.

Kate Moss Descending, 2007 © Mike Figgis / The Little Black Gallery
Photographer: Julia Hetta
Olaf Heine, Girl Descending a Ramp, Brasilia, 2012
Richard Avedon, Dovima with elephants, evening dress by Dior, Cirque d'Hiver, Paris, August 1955

100 Years of Fashion Photography

In our premiere exhibition there are 38 world-famous photographers represented. Follow the evolution of fashion photography over almost 100 years, many of the most iconic images can be found here in the original version.

Almost all photographs are signed originals, produced by the photographer himself. No printed exhibition copies copied to be exhibited. With few exceptions artisanal "Vintage Prints" in limited, signed edition. Many of them are unique, i.e. there is only one copy of them and most are available in very limited edition, 2-15 copies. The work of collecting and borrowing the photographs for this exhibition has taken almost 10 years.

Here we meet Lisa Fonssagrives, Twiggy, Veruschka, Lisa Taylor, Gunilla Bergström, Naomi Campbell and the other supermodels from the 1990s, and later photographs with Nicole Kidman and Lil' Kim. Fashion from Dior, Yves Saint-Laurent, Versace, lssey Miyake, Alexander McQueen and others. See George Hoyningen-Huyne's groundbreaking fashion photographs from the 1920s and 1930s.

Helmut Newton's norm-breaking gender photographs with naked, strong women, Richard Avedon's elegant photographs in motion, Herb Ritt's sculptural, cool and elegant fashion images, Peter Lindbergh's stripped-down, unminded and unrethouched images, Irving Penn's perfectionist studio photographs, Patrick Demarchelier's photographs that always show the model in his most advantageous way, and David LaChapelle's strong, powerful and colorful portrait. Not to mention Steven Meisel's perfect fashion sets and Steven Klein, with his dark, special imagery.

Female photographers have not been as prominent in fashion photography, but many have made their mark and are and have been significant such as Julia Hetta, Ellen von Unwerth, Chen Man, Lillian Bassman, Deborah Turbeville, and Sara Moon.

The photographers represented have exhibited their photographs at Louisiana in Denmark, the Grand Palais in Paris, the Getty Museum in Los Angeles, The Metropolitan and the Museum of Modern Art in New York, major exhibitions have been put up in Berlin, Hamburg, Rotterdam, Boston and London. Their photographs are always featured at major art fairs in Basel, London, New York, Shanghai and Paris. In recent decades, 4-5 exhibitions have been done on the same theme, but we cannot see that a similar exhibition like this has been done elsewhere.

It is with pleasure that we now showcase much of the best from the world of fashion photography. Welcome!


Here you can read more about photographers Richard Avedon, Herb Ritts, Chen Man and Ellen von Unwerth, some of the photographers represented in the premiere exhibition "Dressed for Success – 100 Years of Fashion Photography".

Ellen von Unwerth has explained her feminist approach to photography as saying that the women in the images are always strong and active even if they also have a sexual radiance. "My women always look confident. I try to make them look as beautiful as they can, because every woman wants to feel beautiful, sexy and powerful." In the early 1990s, she contributed to the birth of the "supermodel" cult when she helped launch Claudia Schiffer. She turns fashion models into icons as she presents them as strong, free and independent.

During the 1980s and 1990s, Herb Ritts was one of the world's most revered and respected fashion and celebrity photographers. Herb Ritts grew up living in Los Angeles and made full use of nature, often in the desert or on the beach in the special daylight that is there. He usually photographed between 3am and 6am, the hours he called the golden hours. The stark contrasts, the graphic idiom and the sculptural images characterize many of his photographs. Perfect bodies, perfect light, sometimes almost surreal and frozen in the middle of the movement. Ritt's images are fashion, art and advertising at the same time.

Chen Man is the young innovator of Chinese fashion photography and is today China's most in-demand photographer. Her hard-retouched images carry several layers of storytelling and in her imagery the image of China is interpreted and reinterpreted today. A country between old and new. There, Chen Man can be seen as a representative of his generation, the one known as "Generation Y=Why". Chen Man's photographs also show a staging of mergers between then and now, East and West, tradition and renewal, in which both norms and ideals of beauty are questioned and reformulated. This duality is telling for Chen Man's expression and imprint.
Avedon worked as a fashion photographer from 1945 for Harper's Bazaar, where he quickly became the leading photographer for the magazine. He took his fashion pictures on the streets, beaches, and in circuses and other unconventional places at the time. Gradually, his signature was to photograph fashion with models in motion, something that can be seen, for example, in the pictures from the 1960s here at the exhibition. From 1966 he worked more and more for Vogue and in 1992 he became a photographer for The New Yorker magazine, where his portraits were often seen. In addition to his innovative fashion photographs, Avedon is also known for his portraits of presidents, writers and celebrities.

Café & Bistro

In direct connection with the Falsterbo Photo Art Museum there is Bistro Perspektiv, a high-class restaurant with café. You can visit Bistro Perspektiv without visiting the museum.
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